DIG FOR FIRE

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SO WHAT DO WE DO?

We deal in effective direct brand-response communications. On and off-line. We like sparks. We love happy endings. And joining the dots between. We deliver data driven marketing embracing all media channels, our cornerstones are planning, creative and digital. Our big secret is getting people to the point in an integrated way. We do things with brands that people want to look at, be associated with and respond to. And we're nice people too. It's not hard. But it's surprisingly hard to find. We do it by being deeper & brighter...

HOW WE DO IT

Deeper, brighter is shorthand for our way of doing things. Underpinned by an open-minded view of method. Like people, brands and briefs are individuals, as a consequence we employ a range of models to enable us to treat them that way. Deeper is harder, more honest and thorough. Getting more touchpoints, being more perceptive. Brighter is what we aim to be in all our thinking and deliver in all our outcomes. Sharper. More striking. Longer lasting. Building reputations. Maximizing response. Throughout the customer journey. On and off-line.

WHERE WE DO IT

Although we have a strong digital and direct emphasis, our skills and experience are built on all media and channels. We are uniquely able to respond to the ongoing clamour to produce genuinely multi-media campaigns and can maintain real propositional and creative consistency - while bringing specialist skills to bear in every instance.

SECTORS

What we do and how we do it is applicable to any sector. After all, everyone is after the one thing we know we can achieve. Positive, direct interactions between brands and customers. Naturally we've got more experience in some places than others, but we love doing our thing everywhere. So wherever you're coming from, we're a good place to start.

Financial Services

Our finest hour for hundreds of thousands of hours. AXA PPP Healthcare. Bennetts. Budget Insurance. comparethemarket.com. The Co-operative Bank. Co-operative Insurance. Davenham plc. Dial Direct. Engage. first direct. Garrison. Gerrard. Guardian Direct. HSBC. Ibuyeco. M&S Money. Midland Bank. Monilink. Nationwide. Permanent TSB (Eire). Skipton BS. Hopefully the list goes on.

Education

Somewhere we've all been and something we all have an opinion on... whether it's school places, tuition fees or the rapid expansion in higher education. After all, "Education, education, education" was Tony Blair's priorities mantra in 1997. Considered communication and the ability to sell all aspects of your institution effectively is crucial in this increasingly competitive environment - as our relationship with The Open University demonstrates.

Cause Related

"It is the cause, it is the cause, my soul" - targeting, media efficiency and ROI performance are the heartbeat of this sector. We're more than a little passionate about our work with the UK's largest charity on their most strategically important donation strand. Elsewhere, we've done cutting edge work on segmenting consumers on the strength of their ethical motivations.

FMCG

Our fruitful association with big brands stretches back to classic on and off trade promotional work for Heineken and Boddingtons and forward to groundbreaking digital relationships with the likes of tesco.com which are taking us deep into the future. The significance of digital shelf space grows by the day. Optimising the cost effectiveness of a direct dialogue.

Travel & Leisure

We've booked a few holidays. Filled a few tables. Put bums on seats (optimized yield through sensitive and flexible 'need state' driven communications, allied with informed customer journey contact management). At Beefeater, cruisesdirect2u, Express by Holiday Inn, First Group, Harvester, Hilton Hotels, Keycamp, Little Chef, Superbreak et al.

Retail

Multi-channel retail is us. Direct activity has grown beyond the boundaries of traditional catalogue marketing to real time, online retail. Of course we still do catalogues but we're focused online. Whether it's the merchandising environment of tesco.com or eCRM programmes of Kaleidoscope and other brands of Otto, the world's largest home shopping group.

Sustainability

There is too much talk and tokenism and not enough action. This is important. After all, marketing campaigns need to be sustainable too. It's just good marketing. Cost effective, permission based, targeted use of media. Not wasteful communication. We try, our clients try. Like the planet, our industry needs to be nurtured.

B2B

Our mantra is simple. No pale imitation of B2C. We grasp the opportunities that integrated, personalized communications between consenting businesses affords. We know the margins, contact frequencies and disposition of both parties should support genuine relationship building. Proof? Ask us about any of our dozen or so B2B clients.

OUR GROUP

In 2006 we were founding members of Digital Marketing Group. Why? It absolutely felt like the right place to be. Now more than ever, it still does. It knows good digital marketing is good direct marketing. It believes passionately in positive interactions. It is home to some of the best digital, direct and data people in the UK. It lets us foster exciting relationships with other group members. But lets us be ourselves too.

The group includes